Over the past 30 years, APP (China) has spread high-quality paper products throughout various medium and high-end paper fields to meet people's all-round needs for printing, packaging, office, health and other needs. It owns several world leading large pulp and paper enterprises and large-scale modern fast-growing forest areas.

Design concept

We believe that good design should follow scientific standards. Based on this, after completing user research, we will tailor a set of scientific and appropriate regulatory standards for users according to their characteristics and needs. Adopting a grid based design principle, combined with the size characteristics of PC and mobile hardware, the width and height system of the navigation area, content area, and interaction area are customized in a responsive manner to ensure the rationality of brand digital assets online dissemination.

Color matching

  • #FFFFFF

    white

    CMYK 0 0 0 0
    RGB 255 255 255

  • #F7F7F7

    grey

    CMYK 4 3 3 0
    RGB 247 247 247

  • #dd2226

    red

    CMYK 16 96 90 0
    RGB 221 34 38

  • #dd22261f

    Light Pink

    CMYK 16 96 90 0
    RGB 221 34 38

Shaping Green Brands: Strategies for Eco-Friendly Website Design

Our core approach is to forge a green brand identity by showcasing the sustainable initiatives and eco-friendly practices adopted by our company, thereby educating and engaging with visitors. The visual elements of the website will incorporate nature-inspired and fresh designs that underscore the eco-friendliness of our products and processes. Additionally, we will ensure that all environmental claims are backed by clear information and transparent business operations to build public trust and foster a sense of sustainability within the industry.

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